摘要：To assess the practical implications in relation to the breastfeeding behavior, regarding the dimension of the structural problems in the framework of social marketing, a qualitative exploratory research based on the Social Ecological Model (SEM) was developed, through in-depth interviews with lactation counselors and consultants in Portugal. The content of these interviews revealed some of the key barriers to breastfeeding behavior in the dimension of the structural problems and in the context of social marketing.
关键词：social marketing;breastfeeding behavior;barriers;social ecological model;structural changes;marketing social;comportamiento del amamantamiento materno;barreras;modelo ecológico social;cambios estructurales;marketing social;comportamento do aleitamento materno;barreiras;modelo ecológico social;mudanças estruturais
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