首页    期刊浏览 2024年11月06日 星期三
登录注册

文章基本信息

  • 标题:Does Reliability Pay? How Reputation Can Affect Transaction Governance Investments
  • 作者:Alfred G. Warner ; Peg Thoms ; Janice A. Totleben
  • 期刊名称:International Business & Economics Research Journal
  • 印刷版ISSN:1535-0754
  • 电子版ISSN:2157-9393
  • 出版年度:2007
  • 卷号:6
  • 期号:6
  • 语种:English
  • 出版社:The Clute Institute for Academic Research
  • 摘要:The role of trust in economic exchange is ill-defined. Trust between alliance partners is argued to sometimes be an alternative to costly governance mechanisms and can therefore lead to superior performance. On the other hand, relying on anything but investments to secure credible commitment to deterrence is described as myopic. This paper explores a middle ground where, in the context of a reputation network, governance costs can decline without the strict necessity of intentional trust. Using an experimental approach, we show that reputation effects lead to significant advantages for reliable players in terms of offers to ally and the quality of those offers. These advantages resulted in lower governance costs and better performance.
Loading...
联系我们|关于我们|网站声明
国家哲学社会科学文献中心版权所有