文章基本信息
- 标题：How The Media Is A Significant Promotional Tool To Deliver Marketing Messages To Audiences?
- 作者：Yoon C. Cho ; Management ; Jerome Agrusa 等
- 期刊名称：International Business & Economics Research Journal
- 印刷版ISSN：1535-0754
- 电子版ISSN：2157-9393
- 出版年度：2007
- 卷号：6
- 期号：10
- 语种：English
- 出版社：The Clute Institute for Academic Research
- 关键词：Media;Product Placement;Cultural Impacts;Overall Satisfaction
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