文章基本信息

标题：Franchising In China: The Case Of Medicine Shoppe
作者：Paul Sheldon Foote ; Zheman Gao
期刊名称：International Business & Economics Research Journal
印刷版ISSN：1535-0754
电子版ISSN：2157-9393
出版年度：2004
卷号：3
期号：4
语种：English
出版社：The Clute Institute for Academic Research
摘要：As franchising becomes more favorable in China, both foreign and local franchisers and franchisees will benefit from the successful business model developed by Medicine Shoppe.