期刊名称：International Business & Economics Research Journal
印刷版ISSN：1535-0754
电子版ISSN：2157-9393
出版年度：2003
卷号：2
期号：1
语种：English
出版社：The Clute Institute for Academic Research
摘要：This case presents the problem of a new owner of an existing dealership coupled with a move to a new location/new facility within the city. The marketing problem is presented whereby a college marketing class is challenged to create a promotional event on campus to make students aware of the dealership and its location. Additionally, two surveys were administered to gain insight of the college student in regard to the dealership and its products/services. Questions/assignments are posed for students appropriate for a marketing promotions course. The questions/assignments address the goals stated by the manager of the dealership.
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