期刊名称：Advance Journal of Food Science and Technology
印刷版ISSN：2042-4868
电子版ISSN：2042-4876
出版年度：2016
卷号：12
期号：2
页码：78-81
DOI：10.19026/ajfst.12.2843
出版社：MAXWELL Science Publication
摘要：With the increasing development of scientific technology and social economy, more and more consumers have paid attention to the green food and purchase it. However, consumers have thrown their doubts on green food recently since the problems of food safety are constantly exposed. Having finished the document research, the paper has firstly studied the consumer perceived value of green food and then analyzed the status of consumers'brand trust of green food. Finally, the upgrading of the green food's brand trust has been put forward.
