出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：In the early decades of the 20th century, perceptions on the role of public opinion in political systems underwent a profound change. Where liberal systems saw public opinion mostly as a source of criticism –as the voice of the people keeping an eye on their rulers-, mass politics turned it into an instrument of political pressure ready to be manipulated. This essay focuses on how concerns for the consequences of mass politics led to a reflection on the role of public opinion in democratic regimes, which in turn gave birth to a new field of expertise dedicated to measuring and orienting it at the benefit of the States’ higher interests.
关键词：opinión pública;sociedad de masas;propaganda;relaciones públicas;comunicación política;periodo de entreguerras.
其他关键词：Public Opinion;Mass Society;Propaganda;Public Relations;Political Communication;Interwar Years.
