出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：This article shows the conclusions of a research about Spanish producers on the most important social media: Facebook and Twitter. To develop this essay we have monitorized the daily activity of Spanish main companies (Telecinco Cinema, El Deseo, Tornasol Films, Castelao Pictures y Antena 3 Films) during the months of October, November and December 2014. Our study demonstrates how the activity on Twitter and Facebook is very low, its impact is minor and unusual. Globally, they do not offer aspects of the paradigm of mass auto-communication (Castells) or the new models of liquid community that Bauman suggest.
关键词：Twitter;Facebook;productora;promoción cinematográfica;Internet;red social
