出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：The participation of audience for building the actuality and its contribution to socialize the content are values-added of journalism in the digital age. A platform that facilitates this process is Twitter. Therefore, this article lists a number of variables for measuring the interactivity flowing in microblog accounts of media. And this article shows the main findings of research, supported by the Journalism Research Group (GIP) at University of La Sabana, about use of Twitter by social online media with more influence in Colombia; these are: El Tiempo , El Espectador , El Colombiano and El País .
