摘要：This paper will examine the contents of newspaper media in order to ascertain public impressions of the issue of sweatshops in the global market. When analyzed in conjunction with academic findings regarding the same issue, it will be argued that by highlighting sweatshops in dominantly economic terms, mainstream news media provides limited Western based solutions to a broad and complex cultural, political and gendered issue of the developing world. Subsequently change is framed as an economic necessity, and the continued issues of starvation wages, over work, abuse and the feminization of poverty continue to be unchallenged within the new media. In order to develop realistic solutions to the issue of sweatshop labour NGO’s must look to solutions proposed by both academic and news inquiries to alleviate Western corporate violations of labour rights as well as to work with workers to enable agency, gender equality, living wages and safe work environments.
