期刊名称：Proceedings of the Canadian Engineering Education Association
出版年度：2017
出版社：The Canadian Engineering Education Association (CEEA)
摘要：Gender imbalance is a persistent issue across Canadian engineering programs. Efforts have been made to increase the enrolment of undergraduate women in engineering, but reaching gender parity in engineering has been an elusive goal. This research examines program recruitment images and videos from 18 Canadian engineering university websites. Using content analysis and thematic coding of video transcriptions, we coded 440 unique images and 37 recruitment videos. We find that women students are overrepresented in images and in videos, at rates higher than we expect given their proportion within programs. We compare the presentation of women and men across several dimensions and identify key differences in women’s representation in relevant settings, attire, and in the kinds of learning experiences they emphasize in videos. We conclude with suggestions for ways programs can present a more neutral portrayal of women in recruitment materials.
