摘要：This paper will explore the double sense of the narrative that sells. On the one hand, the text assumes the question about what makes the success of some fictional narratives that are sold well as products: the best sellers; on the other hand, this text asks about the kind of the narratives that are built to sell something, the advertising narrative, also known by the term storytelling. From this, is sought a possible confluency between the two types of narratives. For the construction of hypotheses for such issues, the paper uses the theoretical and methodological model of narratology.
