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  • 标题:Corporate social responsibility and strategy in the aerospace industry: the case of CSeries at Bombardier
  • 本地全文:下载
  • 作者:Diego Antonio Marconatto ; Luciano Barin Cruz
  • 期刊名称:Revista Brasileira de Casos de Ensino em Administração
  • 印刷版ISSN:2179-135X
  • 出版年度:2016
  • 卷号:6
  • 期号:2
  • 页码:c12
  • DOI:10.12660/gvcasosv6n2c12
  • 语种:English
  • 出版社:FGV-EAESP, RAE Publicações
  • 摘要:This real-life case addresses the relationship between Corporate Social Responsibility (CSR) and competition in the setting of a global company. It focuses on how a corporation may manage its CSR policies in order to gain competitive advantage in a cutthroat market. In order to illustrate this reality, we present the strategic dilemma from the point of view of the CSR manager of Bombardier – a Canadian multinacional company that manufactures aircrafts and trains – regarding the decision of whether to adopt a competitive or a collaborative approach towards the main competitors in the aerospace industry.
  • 其他摘要:This real-life case addresses the relationship between Corporate Social Responsibility (CSR) and competition in the setting of a global company. It focuses on how a corporation may manage its CSR policies in order to gain competitive advantage in a cutthroat market. In order to illustrate this reality, we present the strategic dilemma from the point of view of the CSR manager of Bombardier – a Canadian multinacional company that manufactures aircrafts and trains – regarding the decision of whether to adopt a competitive or a collaborative approach towards the main competitors in the aerospace industry.
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