摘要：The Geographical Indication (GI) of agro-food products is a recent theme in the reality of the Brazilian agribusiness, still under development by the institutions of the country. GI presents itself as a social and economical development alternative, being an important alternative, giving value Brazilian agribusines. In this sense, the general objective of this research was to analyze the divergences and convergences between the actions and initiatives of the public and private sectors, in the implantation and development of the Geographical Indication of coffee in Minas Gerais under two points of view: the state action, that formally delimits the certified territory and protects the intellectual property of the product; and the engagement of the local community, which unites around an ideal of valorization of territory and its cultural and social roots and edafoclimatic conditions. The theoretical foundation brought elements for an multidimensional analysis, approaching concepts in the social and economical realm of the Geographical Indications. The principal results found were that since 1996 until the present day, the government of Minas Gerais has been implementing public policies of incentives for the coffee production chain which did not have a continuity or even complementarity of their actions, harming the implantation programs that sought the differentiation of the coffee and which demanded a long term implementation strategy. Parallel to government action from Minas Gerais, coffee grower associations undertook action to obtain the recognition of GIs in smaller areas than those delineated under the scope of CERTICAFÉ. These private actions were essential to the development of Minas Gerais coffee GIs and consolidated themselves independently of state and federal government support.
