摘要：This work has as objective identifies the consumer’s preferences about the consumption of salads from processed fruit in Viçosa, Minas Gerais. Specifically, it’s identified the kinds of fruit to make the salad; the price the end user would be willing to afford for the product; the quantity of the product per package; the consumer’s profile; these among other determining conditions for the consumption. From the collected data it was made a characterized statistics. The potential consumer has a profile of someone who has a tendency to make new acquisitions. It’s a index to show that a product that was undergone to a research probably will be well accepted in the market. Related to the package, it could choose among five sizes: 50g, 100g, 150g, 200g and 250g. In a general way, it’s noticed that the fruit salad can be a market opportunity to the fruit sector of that region and it can be a specific market to flow the local production, specially that one from the Minas Gerais’ Rural Area.
关键词：Demanda;Processamento;Ato de consumo;Economia.
