文章基本信息
- 标题：Acceptance of Internet Banking among Consumers in Kota Damansara, Selangor, Malaysia
- 本地全文：下载
- 作者：Mahiswaran Selvanathan ; Uma Devi Krisnan ; Goh Kar Jun 等
- 期刊名称：International Journal of Business and Management
- 印刷版ISSN：1833-3850
- 电子版ISSN：1833-8119
- 出版年度：2017
- 卷号：12
- 期号：2
- 页码：103
- DOI：10.5539/ijbm.v12n2p103
- 出版社：Canadian Center of Science and Education
- 摘要：
The main objective of the study is to identify and analyse on the factors affecting adoption of Internet banking by bank consumers. The factors being analysed in this study are security, subjective norms, perceived relative advantage, and perceived ease of use. The study was conducted to achieve the objectives which have been set in this research. The research findings indicate that there is a relationship between subjective norms and perceived relative advantage towards the adoption of Internet banking. Meanwhile, security and perceived ease of use shows not significant towards the adoption of Internet banking.
- 其他摘要：The main objective of the study is to identify and analyse on the factors affecting adoption of Internet banking by bank consumers. The factors being analysed in this study are security, subjective norms, perceived relative advantage, and perceived ease of use. The study was conducted to achieve the objectives which have been set in this research. The research findings indicate that there is a relationship between subjective norms and perceived relative advantage towards the adoption of Internet banking. Meanwhile, security and perceived ease of use shows not significant towards the adoption of Internet banking.
