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文章基本信息

  • 标题:A Cross-Cultural Analysis of Advertisements from High-Context Cultures and Low-Context Cultures
  • 本地全文:下载
  • 作者:He Bai
  • 期刊名称:English Language Teaching
  • 印刷版ISSN:1916-4742
  • 电子版ISSN:1916-4750
  • 出版年度:2016
  • 卷号:9
  • 期号:8
  • 页码:21
  • DOI:10.5539/elt.v9n8p21
  • 出版社:Canadian Center of Science and Education
  • 摘要:

    With the development of economy and the change of social culture, advertisements have penetrated our life slowly and done a lot to the commercial markets. Advertisements have often been analyzed in a stylistic way for its unique language style. But language is an important part, as well as a carrier, of culture. Advertising language, as other kinds of languages, is also a significant component of culture and is a comprehensive collection of different aspects of culture. In turn, it reflects culture in its own way. A cultural pattern, put forward by Edward T. Hall and called “high context” and “low context” communication, will be focused on to analyze different advertisements from these two cultures.

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