The aim of this study is to analyze the reasons behind the adoption of cloud computing and its implementation process in startup firms as well as to verify the advantages and disadvantages deriving from the adoption of this tool and how it could increase entrepreneurial activities. We applied a research framework developed by previous scholars on cloud adoption within SMEs in an attempt to adapt it to startup firms. In particular, we conducted a case study in an Italian technological startup.

Our results show that cloud technology supports and facilitates entrepreneurial activity, especially reducing several entry barriers for new entrepreneurs. This study contributes to the existing literature on cloud computing, and it has several managerial implications. First, it shows that setting up the organizational model on cloud computing allows entrepreneurs to reduce organizational efforts and ICT investments. Furthermore, this technology can reduce diversification costs by eliminating entry barriers, thus opening new markets and opportunities for entrepreneurs.