标题：Joint Activities of Market Basket Analysis and Product Facing for Business Intelligence oriented on Global Distribution Market: examples of data mining applications
期刊名称：International Journal of Computer Science and Information Technologies
电子版ISSN：0975-9646
出版年度：2017
卷号：8
期号：2
页码：178-183
出版社：TechScience Publications
摘要：In this paper are planned business intelligenceactivities for global distribution market (GDO). Morespecifically, market basket analysis and product facing areperformed respect to a short, medium and long period. Thejoint analysis has been performed by data mining algorithmson the RapidMiner platform. The goal of this work is to definepredictive analysis in order to activate market strategiestaking into account of: promotions, warehouse management,product correlation and product displacement both in theshelves and in the whole store. For the business analysisdifferent algorithms in the machine learning have beenperformed, such as neural network, k-means, associationrules, and correlation matrix. The algorithms have beenapplied respect to the short, medium and long period. Finally,standard procedures will be applied for the purpose of thiswork in GDO applications.
