摘要：Search engine is used to extract data from the web and our website needs to be optimized for higher visibility on it. Search Engine Optimization (SEO) is a technique used to improve the website’s visibility. SEO is also known as Website Optimization, as it deals with website’s promotion. The website's performance depends on many factors such aswebsite speed, web page loading time on browsers and quality of content. Unique content is considered the most important factor while designing website and including it. The website must be SEO friendly and required to achieve more and more unique visitors in order to promote a website.The paper is focused to promote a website using mix of search engine optimization techniques and considered all the factors that are must for the enhancement of its visibility i.e. size of all objects, images, monthly basis unique visitors, mobile sessions, website loading time on various browsers. The considered factors are proved to be utmost beneficial for enhancing its visibility and performance.
