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  • 标题:Optimizing Distribution Centers Location in Marketing Process through Mathematical Approach
  • 本地全文:下载
  • 作者:Mansour Momeni ; Ahmad Jafarnejad ; Shokoofeh Sadeghi
  • 期刊名称:Industrial Management
  • 印刷版ISSN:2008-5885
  • 电子版ISSN:2423-5369
  • 出版年度:2011
  • 卷号:3
  • 期号:6
  • 页码:129-148
  • 出版社:University of Tehran Electronic Journals Database
  • 摘要:This paper has been offered a technique for proper locating of Taliya Company’s sales shops and the supporting service centers. The researcher has discussed to know the related fundamental elements through library researches, interviews with Taliya professionals which are classified in two main categories of attributes and constraints. The attributes are consisting of marketing & customer’s satisfaction and constraints are regarding to the financial, commercial, and topological facilities. 66 cases are chosen to be studied containing three sales shops in each of 22 areas of Tehran. The cases were selected advised by out letting and real estate consultants. For selecting optimized centers, there was used the combined pair wise comparison and TOPSIS to calculate attributes weight. Then zero-one integer programming was used for optimized centers. Finally six shops have been selected as optimize centers.
  • 关键词:Location;Pair-wise comparison;TOPSIS;Zero-One Integer Programming.
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