出版社：University of Tehran Electronic Journals Database
摘要：Despite the remarkable growth of women in the work environment, improvement of their managerial positions aren't suitable with their number in organizations, while there is no reasonable evidences about lack of managerial ability of women but it seems issues like discrimination and job attitudes, limiting mistakes and face the rush toward the occupations and encounter with many problems to catch managerial positions in society. This paper aims to clarify the role of mass media in promoting women to managerial levels is the purpose to investigate the relationship between adaptation Television aspects of cognitive, normative, regulatory and development form the subject of women and their promotion to managerial levels of the other has been discussed. This questionnaire which confirmed its validity and reliability has been estimated that 84 percent was in the form of survey research in fields of management and communication professors of the University of Tehran state level was conducted. According to the research findings and in 95 percent of TV programs have significant effects on promoting women in the community was 42 percent, it indicates that about 42 percent in variations of promotion in society related to TV and 58 Percent of the rest is related to other factors.
关键词：glass ceiling;mass media;Promotion of women;television
