出版社：Sveučilište u Rijeci, Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija
摘要：The contemporary tourist product includes attractions, created by nature as well as humans. Attractions represent a part o f some specific destination, place, city, region, even continent. Destination is to be viewed as a whole, which requires the quality management of both its development and the foundation of attraction resource. Quality management of a tourist destination is based on a synergy, meaning cooperation of all stakeholders in public and private sector. Without attractions there is no tourism, no tourist destination. Without quality management, precisely quality development management, a tourist destination would be left to a random, chaotic construction, the maximum usage o f resources, in short, to the threat o f loosing any attractiveness in the future. The quality management system of Pula as a tourist destination, suggested in this paper, should be established on the quality databases, available to the users connected through a network, all the stakeholders in both private and public sector. On-line users would constitute a Destination Management Network (DMN), i.e. a competitive diamond of Pula, a pilot-project whose success could become a parameter, a standard for other similar destinations. On-line information, from those statistical to the ones attached to tourist supply, products and attractions o f the destination, would refer to the Pula know-how. Knowledge, information and human capital are the starting point of the quality management and the competitive diamond framework of the Pula Destination Management Network.
关键词：quality management; tourist destination; siynergy; public and private sector; benchmarking; competitive diamond
