出版社：Sveučilište u Rijeci, Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija
摘要：The Asset Management Plan is defined and valued as the most important aspect of the strategic management (the marketing strategy, the plan of investments, the business philosophy as well as the importance of transactions and the management, etc.). It is important for the company as a whole as well as for the each independent strategic business unit to provide the answers for all the questions concerning: the production positioning, capital expenses, operational strategy, the financial projection of transactions as well as the property valuation and all this according the international practice used in the domain of the asset management. Such a plan may be considered as the basis for making decisions related with the share disposal as well as for providing premises for the re-establishment of the work control from the side of the owner. In terms of all this, it is very important to bring into the mutual accord all the activities paying attention about the effects of the single actions on the tourist policy at destination as well as on the national level and re-establish the adequate managing portfolio system having the basic functions: the strategic planning; the valuation of the effects of the single units of the property; monitoring, research and analysis of the main terms of references of the environment; partnership relations; development and quality improvement. All the above mentioned is implemented in practice at the company "Adria Resort”, Rovinj, the owner of the market promising companies in Istria, "Jadran-turist" of Rovinj and "Anita” of Vrsar, which manages the total accommodation potential consisting of more then 30.000 accommodation units, or the portfolio of twelve 2 - 4 star hotels, 7 tourist settlements and 6 motor camps, respectively.
关键词：the Asset management Plan; the managing portfolio system; competitive positioning; tourism destination; the property valuation; share...
