出版社：Sveučilište u Rijeci, Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija
摘要：The tourist trade and tourism management represent a special challenge to women. If this is the century of tourism, and if this is the time of “pink-collars” in management, that is, an invasion of female managers, then the domination of women in this industry can truly be expected. The authors point to numerous trends in tourism development that women have successfully embraced. Inevitable questions arise in the Balkan region: Is there a fear of strong women? What is the business style of female managers and what advantages do female managers have over their male counterparts? The authors seek the answers to these and other questions through case studies.
关键词：female manager; tourist trade; tourism management; business style
