出版社：Sveučilište u Rijeci, Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija
摘要：To sell its product, the hotel facility needs to communicate with its partners on the market. Guests and potential guests, tourist agencies, businesses, and the environment — participants in creating the hotel product — are partners o f the hotel facility, together with the transmitters of hotel messages.
关键词：hotel facility; market; partners; guests; sale
