出版社：Sveučilište u Rijeci, Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija
摘要：The paper looks into the position and role of retail trade as one of the economic activities which contributes towards creating the tourist supply in receptive tourist regions. The relationship between trade and tourism is not one way. We can speak of the interdependent development of trade and tourism and vice versa with tourism and trade. The paper emphasizes the achieved level of retail structure development in the Republic of Croatia and the anticipated changes which could be expected with the development of the overall economy. Data on the state and changes of retail structures in European countries are presented, some of which represent significant emissive and/or receptive tourist countries. The paper deals with the level of tourist satisfaction in terms of the tourist supply element regarding shopping potential.
