出版社：Sveučilište u Rijeci, Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija
摘要：The policy of the product offered by individual hotels at the market is an essential part of the hotel business policy. The policy is formed on the ground of good knowledge of the market and hotel’s own possibilities goals and objectives. The hotel policy should be flexible and open to frequent alterations of the tourism market. The hotel marketing service is of paramount importance for appropriate realization of the envisaged policy.
关键词：hotel product; marketing mix; marketing communication; top manager; operational management; hotel marketing
