期刊名称：South African Journal of Information Management
印刷版ISSN：2078-1865
电子版ISSN：1560-683X
出版年度：2002
卷号：4
期号：2
语种：English
出版社：Sabinet Online
摘要：Viral marketing refers to the power of digital mediums to spread news about a product or service in a similar way that an epidemic spreads. It is one of the newer buzzwords in South African digital marketing. The goal of this article is to investigate the concept of viral marketing and to equip marketers to face challenges and use opportunities provided by viral marketing. It appears that viral marketing is a powerful, but also dangerous marketing tool that marketers must be aware of.
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