摘要：This study aimed to identify the strategic responses of micro and small enterprises (MSEs) in the textile industry located in the western region of Santa Catarina to the institutional environment. Therefore, we proceed a multiple case study, conducted through semi-structured interviews with the managers of six companies in the textile industry, located in the western region of Santa Catarina, Brazil. The main contributions of this study are that the strategic responses of companies are basically reactive (acquiescence and compromise) tied with normative environmental and cultural-cognitive pressures. As they are under to similar pressures from the institutional environment, companies show similar structures and processes, and the adjustment process of these companies can be characterized as normative and mimetic isomorphism.
