首页    期刊浏览 2024年11月29日 星期五
登录注册

文章基本信息

  • 标题:SALES PERFORMANCE MANAGEMENT: A STRATEGIC INITIATIVE TO THE GROWTH OF MICRO AND SMALL BUSINESSES
  • 本地全文:下载
  • 作者:Evelyn Morais Galvão ; Syntia Lemos Cotrim ; Gislaine Camila Lapasini Leal
  • 期刊名称:Brazilian Journal of Operations & Production Management
  • 印刷版ISSN:1679-8171
  • 出版年度:2017
  • 卷号:14
  • 期号:1
  • 页码:118-124
  • 语种:English
  • 出版社:Associação Brasileira de Engenharia de Produção (ABEPRO)
  • 摘要:Micro and small companies are lighting up in numbers and economic importance in the Brazilian market. In the sector of services, they already account for 27% of GDP. Given this importance, the purpose of this paper is to analyze how the integration of tools such as Planning Programming and Control of Production tools, together with the Quality Engineering tools such as performance management through indicators, can help to achieve the objectives of the organizations, especially small business, in the sales area. Boosting thus, strategically, these organizations to achieve and exceed their sales goals, become increasingly competitive, and growing in size and quality of service. The results obtained through the case study were satisfactory in 2014, where the signs of a crisis were already indicated in the country, this small business increased its sales by 12% compared to the year 2013.
  • 关键词:Performance Management;Quality Tools;Sales Strategy;Goals.
国家哲学社会科学文献中心版权所有