摘要：“La Cruzada Mundial de la Amistad” is a civil organization created on June 20, 1958 by Dr. Ramón Artemio Bracho in Puerto Pinasco (Chaco, Paraguay). The organization was sponsored by the stronist regime (1954-1989) and different international organisms. “La Cruzada”, by altruist practices, sought to recreate a political sociability through ritualizing the celebration of friendship in the context of the Cold War. The article seeks to investigate, from the survey of the written press of the period and the organization’s magazine, Yuacjhu, ways of recreation of the daily life tending to generate adhesions to the authoritarian order. The intention is to contribute to the study of how ideologies of right wing political orders permeated into everyday practices of subjects and gave meaning to social life actions.
