期刊名称：International Journal of Business Administration
印刷版ISSN：1923-4007
电子版ISSN：1923-4015
出版年度：2017
卷号：8
期号：4
页码：p49
DOI：10.5430/ijba.v8n4p49
出版社：Sciedu Press
摘要：This paper aims at investigating the effects of environmental preservation, advanced technology, hotel image, and service quality on guest loyalty. A total of 193 questionnaire containing 48 items was used to collect information from guests in five-star hotels in Aqab city located in Jordan. Multiple regression analysis was conducted to test the research hypotheses. Results of the current study revealed that there is a significant impact of environmental preservation, hotel image, and service quality on guest loyalty, whereas advanced technology has no significant impact on it. The implications of these results to both theory and practice is discussed at the end of this paper.
其他摘要：This paper aims at investigating the effects of environmental preservation, advanced technology, hotel image, and service quality on guest loyalty. A total of 193 questionnaire containing 48 items was used to collect information from guests in five-star hotels in Aqab city located in Jordan. Multiple regression analysis was conducted to test the research hypotheses. Results of the current study revealed that there is a significant impact of environmental preservation, hotel image, and service quality on guest loyalty, whereas advanced technology has no significant impact on it. The implications of these results to both theory and practice is discussed at the end of this paper.
