出版社：Japan Society for Fuzzy Theory and Intelligent Informatics
摘要：The main goal of our research is to establish "methodology for knowledge creation" and to build a supporting system for exhibition planning named "Knowledge Nebula Crystallizer for Exhibition Planning". Every year, exhibition planning companies hold various exhibitions. So far exhibition planning is conducted with implicit knowledge of experienced planners and effectiveness of exhibitions is measured only by questionnaires. In actual situations, it is said that planners cannot obtain adequate and proper knowledge for future planning only from statistical data derived from questionnaires. Then planners fail to evaluate exhibitions they design, and they cannot have accountability enough persuasive for their planning to clients. Planners need to know what visitors to exhibi- tions actually feel and how they behave when they are at the exhibition booth in order to construct strategies for next exhibition planning. In this paper, we are going to describe the methodology adopted for investigating visitors' mental transition in the real world and examples of obtained results. The methodology described here works to articulate exhibition planners' intention and exhibition visitors' mental impression at real exhibition sites, and then to articulate gaps between them. Visitors' interactions with exhibition objects were observed, and their verbal reports (protocol data) and their actions were recorded, collaborating with Dentsu Inc. From the result of our approach, we obtained a prospect that our microscopic approach is useful and effective toward exhibition planning a prototype of "Knowledge Nebula Crystallizer for Exhibition Planning" is described.
