期刊名称：Azerbaijanian Journal of Economics and Social Studies
印刷版ISSN：2409-6741
电子版ISSN：2410-3268
出版年度：2016
期号：4
页码：30-43
语种：
出版社：Ramil Huseyn
摘要：In these days the electronic marketing is a huge revolution in globalisation. During the last few years the most of the business cooperates are running by technological change. For enhanced marketing performance the use of technology like computer, mobile and tablet for online shop and e marketing. The retailers are changing their strategies to fulfil the online shoppers demand. They are trying to research of consumer’s behaviour or attitude toward online shopping. That’s why we are doing research on attitude/behaviour of online shoppers specially the factors which are influence the consumer’s attitude toward online shopping. The big cities of Punjab, Pakistan are selected as population for study and the sample size is 150 and we followed convenience sampling techniques. The results of our findings are shows that the convenience is most power full factor which influence consumer for online shopping, time saving is the second and website feature is third one. The research shows that security is the big issue among online shoppers.
