出版社：Odessa National Polytechnic University Institute of Business, Economics and Information Technologies
摘要：In the article, the strategic planning of the company, which are necessary for its effective functioning in a constantly changing environment. Thema in goal of strategic planning for the company is to gather and analyze information about the final orinterim results, to determine the changes effected and the current state of the company, assess the benefits and costs, establish ¬ build are as for future improvement and development of the company. Keywords: strategic planning, swot-analysis, competitive advantages, strategic direction
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