出版社：Odessa National Polytechnic University Institute of Business, Economics and Information Technologies
摘要：In the article tells about the launch a new car in the market. The main foreign and domestic, theoretical and practical sources are analyzed in this research. The author used information about events before, during and after the presentation of the car to consumers. The necessity and frequency of launching new and updated cars was described. There is the list of activities necessary for the presentation of the new car to increase sales of the lineup of the brand as a whole. The start of sales of a new car is illustrated by the example of the brand Citroen.
