期刊名称：Management and Administrative Sciences Review
印刷版ISSN：2308-1368
出版年度：2017
期号：3
页码：10
语种：English
出版社：Academy of Business & Scientific Research
摘要：The traditional approaches of handling transportation problem is inadequate to reduce the carbon oxide (CO2) emission and keeping sustainability in transportation sector. The reason is that, it does not involve public for changing their complex psychological behaviour toward transportation. Therefor new technique and processes required which must be customer orientated and useful for reduction of CO2 emission and keeping sustainability in transportation. For that reason social marketing is a best approach to be used for policy planning in transportation. Therefore, the current research aims is to motivate policy maker to use social marketing approach for policy planning in transportation. This research also provide the detail understanding of social marketing and its component that is use for changing the complex socio-psychological process of human being and demonstrates its advantages over traditional approaches. It also provide alternative use of transportation instead of private vehicles.
