标题：Comparison of Conventional Marketing Researches and Neuromarketing Researches in Regard to the Efficiency of Marketing Messages: The Effects of Dissuasive Messages on the Cigarette Packages to Smoking Habits
出版社：International Medical Journal Management and Indexing System
摘要：The applications of neuroscience studies carried out to assess the mental processes, for the use of marketing, led to the "neuromarketing" concept. Although neuromarketing is a concept that has field of application, yet it has not been discussed adequately on scientific basis. This study is intended to be a data source providing information about the usability of neuroscience in marketing. For this purpose, the visual messages on the cigarette packages, a part of the smoking cessation campaign of the Ministry of Health, are examined according to neuroscience techniques (EEG) and one of the conventional research techniques (online survey) and the results are compared in regard to their efficiency.
