期刊名称：Management - Journal of Contemporary Management Issues
印刷版ISSN：1331-0194
电子版ISSN：1846-3363
出版年度：2017
卷号：8
期号：2
页码：49-75
语种：English
出版社：University of Split, Faculty of Economics
摘要：The appeal of doing business on the Web is clear. By bringing together large numbers of buyers and sellers and by automating transactions, e-marketplaces expand the choices available to buyers, give sellers access to new customers (buyers), and reduce transaction costs for all participants. Entering the e-marketplace is related to the business process of reengineering, connecting of information systems, gaining new knowledge with training and learning, and making investments in new information technologies and software. Such organization must take very careful steps to prepare itself for a successful entrance on the e-marketplace. Only this kind of approach will enable the organization the full use of the available opportunities and will bring expected business results. The paper presents the different types of e-marketplaces and the use of e-marketplaces for business. Furthermore, the results of the research that was done among 250 large organizations in Slovenia are presented. The current status of the use e-commerce and e-marketplaces in large organizations in Slovenia is introduced. In addition, organizational factors found by large organizations to be important for a successful entrance to the e-marketplaces are presented. We conclude the paper with recommendations for the organizations that intend to enter e-marketplace.
关键词：e-business; critical success factors; large companies; Slovenia
