摘要：Indoor shopping trajectories provide us with a new approach to understanding user’s behaviour pattern in urban shopping mall, which can be derived from user-generated WiFi logs using indoor localization technology. In this paper, we propose a location-aware Point-of-Interest (POI) recommendation service in urban shopping mall that offers a user a set of indoor POIs by considering both personal interest and location preference. The POI recommendation service cannot only improve user’s shopping experience but also help the store owner better understand user’s shopping preference and intent. Specifically, the proposed method consists of two phases: offline modelling and online recommendation. The offline modelling phase is designed to learn user preference by mining his/her historical shopping trajectories. The online recommendation phase automatically produces top- recommended POIs based on the learnt preference. To demonstrate the utility of our proposed approach, we have performed a comprehensive experiment evaluation on a real-world dataset collected by 468 users over 33 days. The experimental results show that the proposed recommendation service achieves much better recommendation performance than several existing benchmark methods.
