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  • 标题:The Relationship between Service Recovery and Patronage Intentions: The Mediating Role of Relationship Quality
  • 本地全文:下载
  • 作者:Mauro Sciarelli ; Abdelhakim Nagm ; Mona Dakrory
  • 期刊名称:International Business Research
  • 印刷版ISSN:1913-9004
  • 电子版ISSN:1913-9012
  • 出版年度:2017
  • 卷号:10
  • 期号:8
  • 页码:215
  • DOI:10.5539/ibr.v10n8p215
  • 出版社:Canadian Center of Science and Education
  • 摘要:

    This study aims to investigate, using the structural equation modeling with a partial least square (PLS-SEM) approach, the relationship among service recovery strategies, relationship quality, and customer patronage intentions concerning Internet Service Providers (ISPs) in Egypt. Our findings confirmed that some service recovery strategies positively influence on both relationship quality and patronage intentions. As well as, relationship quality has a significant impact on customer patronage intentions. Furthermore, relationship quality has the role of a mediator of the relationship between SR strategies and patronage intention. Moreover, both speeds of recovery and empathy moderate the relationship between some SR strategies and relationship quality. Finally, our study proposed some theoretical and managerial implications.

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