摘要：Cross-national field research performed in developing countries presents researchers with a number of obstacles. Challenges include creating equivalent samples, countering biases, and managing linguistic and cultural issues. In this article the author reviews the conduct of a cross-national study focusing on small tourism operators and the adoption of information communication technologies. He presents the research process, the issues encountered and how they were addressed are discussed, and a number of lessons. This article adds to our understanding of cross-national field research in developing countries and presents a number of implications for social science researchers.
关键词：research methodology; organizational research; ICT; digital divide
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