出版社：Canadian Research & Development Center of Sciences and Cultures
摘要：This paper reports the results of a quantitative study that examined the effect of a store’s physical environment on consumers’ relationship with a retail outlet. The results retained most of our research hypotheses. We found that a design with references to regional products positively influences consumer attachment to the point of sale. However, atmospherics have no significant impact on loyalty to the point of sale.
其他摘要：This paper reports the results of a quantitative study that examined the effect of a store’s physical environment on consumers’ relationship with a retail outlet. The results retained most of our research hypotheses. We found that a design with references to regional products positively influences consumer attachment to the point of sale. However, atmospherics have no significant impact on loyalty to the point of sale.
