摘要：Purpose: The study reports the development of Urdu literary magazine “Nuqoosh” based on a unique collection of Urdu literary letters and original literary scripts submitted to editors of ‘Nuqoosh’. It also brings into light the initiative for collecting the intellectual memory of literary works, its management and technical handling. Design/methodology/approach: The study employs qualitative research method involving document review, interviews, and personal observation of the Government College University (GCU), Lahore library and “Nuqoosh” the Urdu literary magazine’s digitization project. Findings: The “Nuqoosh Research Center” (NRC) and museum collection is a unique experience for Urdu researchers across the globe to support evidence-based research opportunities. “Nuqoosh”, a literary magazine and the digitization project set an example for the alike language experts, to respond the need of preserving and disseminating the original documents for the collective memory of the world. Research Implications/Value: The study throws light on the journey of literary magazine “Nuqoosh”, which represents a valuable era of the modern Urdu. Keywords: Nuqoosh Research Center (NRC); Literary letters; Literary works; Manuscripts; Museum; Digitization aper type: Case study
其他摘要：Purpose: The study reports the development of Urdu literary magazine “Nuqoosh” based on a unique collection of Urdu literary letters and original literary scripts submitted to editors of ‘Nuqoosh’. It also brings into light the initiative for collecting the intellectual memory of literary works, its management and technical handling. Design/methodology/approach: The study employs qualitative research method involving document review, interviews, and personal observation of the Government College University (GCU), Lahore library and “Nuqoosh” the Urdu literary magazine’s digitization project. Findings: The “Nuqoosh Research Center” (NRC) and museum collection is a unique experience for Urdu researchers across the globe to support evidence-based research opportunities. “Nuqoosh”, a literary magazine and the digitization project set an example for the alike language experts, to respond the need of preserving and disseminating the original documents for the collective memory of the world. Research Implications/Value: The study throws light on the journey of literary magazine “Nuqoosh”, which represents a valuable era of the modern Urdu. Keywords: Nuqoosh Research Center (NRC); Literary letters; Literary works; Manuscripts; Museum; Digitization aper type: Case study
