摘要：This study aimed to analyze the cost/benefit of tax incentives and performance indicators of Grendene S/A footwear company in the period of 2010 to 2014. The research is justified by the importance of companies seeking techniques and methodologies that are more advantageous corporately to achieve better performance. In this sense, the accounting is shown as an important tool, acting as a source of information for decision-making and wealth measurement of their investors. The methodology will be through case study in a company in the footwear sector, listed on the BM & FBovespa, with data in the periods of 2010 to 2014 available at the base of Economatica and the Financial Statements. Having the data has been identified, the modalities of tax incentives that the company benefited during the study, as well as the traditional performance indicators. To analyze the cost/benefit of tax incentives was used data from DVA and tax subsidies provided in the notes to DFPs. The results show that the company needs a constant and effective monitoring of the costs and benefits of tax waiver. Also identifies that the value of tax incentives received does not equal proportion the generation of net wealth. The results of this study confirm the theoretical basis that the benefits brought by tax incentives outnumber the costs of tax waiver, but may represent a dangerous dependence as to jeopardize the continuity of the company if they were removed.
