摘要：This paper analyzes the discursive construction of El Día -the main commercial mass media of La Plata (Argentina)- about different local practices of cultural intervention. The methodological focus allows the interpretation of mass media as “political actors”, who take part in the production of social discourses and senses. The materials consist in diverse publications of El Día: notes, chronicles, editorials, among others. To examine these materials, is used the analysis of content and interviews realized to some of the involved actors. As a result of the work, is recognized the production of a symbolic economy, going between negativity and certain recognition of some practices, as long as they are read like
关键词：City;Mass media;Commercial press;Cultural intervention;Ciudad;Medios de comunicación;Prensa comercial;Intervención cultural;;Cidade;Meios de comunicação;Imprensa comercial, Intervenção cultural
