期刊名称：Brain. Broad Research in Artificial Intelligence and Neuroscience
印刷版ISSN：2067-3957
出版年度：2017
卷号：8
期号：3
页码：85-100
语种：English
出版社：EduSoft publishing
摘要：The e-commerce sites have many dimensions from the final user’s point of view. Making websites more usable and improving the users’ experience represents an important step when desiring to keep them from moving away. This study is examining the effects of the interactivity dimensions on users’ content comprehension and their attitudes towards e-commerce websites. By using the eye tracking technology, we investigate the websites interactivity dimensions, identified in the interactivity index, exploring the visual process and drawing the time spent on the site or on various regions of it, the heatmaps, the scanpaths, the percentage fixated, the fixations before, the time to first fixation or the total fixation duration.
其他摘要：The e-commerce sites have many dimensions from the final user’s point of view. Making websites more usable and improving the users’ experience represents an important step when desiring to keep them from moving away. This study is examining the effects of the interactivity dimensions on users’ content comprehension and their attitudes towards e-commerce websites. By using the eye tracking technology, we investigate the websites interactivity dimensions, identified in the interactivity index, exploring the visual process and drawing the time spent on the site or on various regions of it, the heatmaps, the scanpaths, the percentage fixated, the fixations before, the time to first fixation or the total fixation duration.
关键词：interactivity dimensions; website interactivity; eye-tracking; eye movements; human computer interaction
