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  • 标题:SERVITIZACIÓN: INVESTIGACIÓN ACADÉMICA Y PRÁCTICA EMPRESARIAL
  • 本地全文:下载
  • 作者:María Luz Martín-Peña ; Ali Ziaee Bigdeli
  • 期刊名称:Universia Business Review
  • 印刷版ISSN:1698-5117
  • 出版年度:2016
  • 期号:49
  • 语种:English
  • 出版社:Universia Business Review
  • 摘要:In recent years, the servitization of manufacturing has become a topic of interest to both academics and practitioners. Indeed, companies are realising that servitization is a way to enhance their competitive advantage and get closer to their customers. Several empirical studies have attempted to explain why and how to servitize. They provide important insights to better understand the processes of servitization. The connection between academia and business practices is decisive in the foundation of this research topic. This foundation will allow continuing with its development, contributing in turn to improve the implementation in companies. Hence, this special issue aims to contribute to the theoretical and practical aspects ofservitization.
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