摘要：The aim of this work is to show the benefits of the internalization of quality standards. Based on interviews in the tourism industry and a quantitative study, the results show that internalization of quality standards has positive effects on performance. The commitment to implement quality standard requirements may lead tourism organizations to improve management systems because they apply the quality requirement in a more advanced way. This means that companies that believe in quality philosophy and apply it in their daily practices can improve their results.
